Fall 2019 marks a new era for Hudson—a rebrand that’s effectively a rewind. Back to our roots. Back to denim. Back to Los Angeles. We’ve stripped down—but saved the edge. And so, we shot the Fall 2019 campaign in a visual style that complements all these things. Call it LA noir now. Noir, as the author Richard Rayner once wrote, is the indigenous Los Angeles form—the flip side to the city's sun-struck myth… darker, more ambiguous.

Our campaign takes this vibe and runs with it. It shows a boy and a girl in a house tucked away somewhere in the hills. It’s all shadowy sensuality and superior-quality denim, deconstructed and reconstructed, much like the Hudson brand itself.

FALL 2019

Look 1 - hudsonjeans

Look 1

    View Look
    Look 2 - hudsonjeans

    Look 2

      View Look
      Look 3 - hudsonjeans

      Look 3

        View Look
        Look 4 - hudsonjeans

        Look 4

          View Look
          Look 5 - hudsonjeans

          Look 5

            View Look
            Look 6 - hudsonjeans

            Look 6

              View Look
              Look 7 - hudsonjeans

              Look 7

                View Look
                Look 8 - hudsonjeans

                Look 8

                  View Look
                  Look 9 - hudsonjeans

                  Look 9

                    View Look
                    Look 11 - hudsonjeans

                    Look 11

                      View Look
                      Look 12 - hudsonjeans

                      Look 12

                        View Look
                        Look 13 - hudsonjeans

                        Look 13

                          View Look
                          Look 14 - hudsonjeans

                          Look 14

                            View Look
                            Look 15 - hudsonjeans

                            Look 15

                              View Look
                              Look 16 - hudsonjeans

                              Look 16

                                View Look
                                Look 17 - hudsonjeans

                                Look 17

                                  View Look
                                  Look 18 - hudsonjeans

                                  Look 18

                                    View Look
                                    Look 19 - hudsonjeans

                                    Look 19

                                      View Look
                                      Look 20 - hudsonjeans

                                      Look 20

                                        View Look
                                        Look 21 - hudsonjeans

                                        Look 21

                                          View Look
                                          Look 22 - hudsonjeans

                                          Look 22

                                            View Look
                                            Look 23 - hudsonjeans

                                            Look 23

                                              View Look
                                              Look 24 - hudsonjeans

                                              Look 24

                                                View Look
                                                Look 25 - hudsonjeans

                                                Look 25

                                                  View Look
                                                  Look 26 - hudsonjeans

                                                  Look 26

                                                    View Look
                                                    Look 27 - hudsonjeans

                                                    Look 27

                                                      View Look
                                                      Look 28 - hudsonjeans

                                                      Look 28

                                                        View Look
                                                        Look 29 - hudsonjeans

                                                        Look 29

                                                          View Look
                                                          Look 30 - hudsonjeans

                                                          Look 30

                                                            View Look
                                                            Look 1 - hudsonjeans
                                                            Look 2 - hudsonjeans
                                                            Look 3 - hudsonjeans
                                                            Look 4 - hudsonjeans
                                                            Look 5 - hudsonjeans
                                                            Look 6 - hudsonjeans
                                                            Look 7 - hudsonjeans
                                                            Look 8 - hudsonjeans
                                                            Look 9 - hudsonjeans
                                                            Look 11 - hudsonjeans
                                                            Look 12 - hudsonjeans
                                                            Look 13 - hudsonjeans
                                                            Look 14 - hudsonjeans
                                                            Look 15 - hudsonjeans
                                                            Look 16 - hudsonjeans
                                                            Look 17 - hudsonjeans
                                                            Look 18 - hudsonjeans
                                                            Look 19 - hudsonjeans
                                                            Look 20 - hudsonjeans
                                                            Look 21 - hudsonjeans
                                                            Look 22 - hudsonjeans
                                                            Look 23 - hudsonjeans
                                                            Look 24 - hudsonjeans
                                                            Look 25 - hudsonjeans
                                                            Look 26 - hudsonjeans
                                                            Look 27 - hudsonjeans
                                                            Look 28 - hudsonjeans
                                                            Look 29 - hudsonjeans
                                                            Look 30 - hudsonjeans

                                                            FALL 2019 - Look 1

                                                              FALL 2019 - Look 2

                                                                FALL 2019 - Look 3

                                                                  FALL 2019 - Look 4

                                                                    FALL 2019 - Look 5

                                                                      FALL 2019 - Look 6

                                                                        FALL 2019 - Look 7

                                                                          FALL 2019 - Look 8

                                                                            FALL 2019 - Look 9

                                                                              FALL 2019 - Look 11

                                                                                FALL 2019 - Look 12

                                                                                  FALL 2019 - Look 13

                                                                                    FALL 2019 - Look 14

                                                                                      FALL 2019 - Look 15

                                                                                        FALL 2019 - Look 16

                                                                                          FALL 2019 - Look 17

                                                                                            FALL 2019 - Look 18

                                                                                              FALL 2019 - Look 19

                                                                                                FALL 2019 - Look 20

                                                                                                  FALL 2019 - Look 21

                                                                                                    FALL 2019 - Look 22

                                                                                                      FALL 2019 - Look 23

                                                                                                        FALL 2019 - Look 24

                                                                                                          FALL 2019 - Look 25

                                                                                                            FALL 2019 - Look 26

                                                                                                              FALL 2019 - Look 27

                                                                                                                FALL 2019 - Look 28

                                                                                                                  FALL 2019 - Look 29

                                                                                                                    FALL 2019 - Look 30

                                                                                                                      x