Fall 2019 marks a new era for Hudson—a rebrand that’s effectively a rewind. Back to our roots. Back to denim. Back to Los Angeles. We’ve stripped down—but saved the edge. And so, we shot the Fall 2019 campaign in a visual style that complements all these things. Call it LA noir now. Noir, as the author Richard Rayner once wrote, is the indigenous Los Angeles form—the flip side to the city's sun-struck myth… darker, more ambiguous.
Our campaign takes this vibe and runs with it. It shows a boy and a girl in a house tucked away somewhere in the hills. It’s all shadowy sensuality and superior-quality denim, deconstructed and reconstructed, much like the Hudson brand itself.